The Color Fanatic collection by Pureology is a range of innovative multipurpose hair care
products that offer 21 benefits to prime, protect, and perfect colour-treated hair from root to tip.
Sulphate-free and vegan friendly, Color Fanatic leave-in hair treatments are formulated using
the brand’s patented AntiFade Complex and a signature aromatherapy blend of rose, floral
ginger, and cedarwood, as well as nourishing camelina oil, coconut oil, and olive oil.
Treat your dull, dry locks to Pureology’s best-selling hair care system. Hydrate shampoos,
conditioners, and hair masks are designed to deeply moisturize, soften, and protect dry, colour-
treated hair while leaving it healthy and nourished. Formulated with key ingredients specially
selected for their nourishing and hydrating properties, the thirst-quenching Hydrate collection is
100% vegan friendly, sulphate, and paraben-free and suitable for medium to thick colour-treated
Clean Volume by Pureology is all about adding volume, body, and fullness to limp, lifeless
colour-treater hair. Crafted using an aromatic blend of bergamot, citrus, and cedarwood, the
Clean Volume collection offers airy volume while nourishing hair and maintaining colour
vibrancy through Pureology’s exclusive AntiFade Complex. Detangling and volumizing without
adding weight, Clean Volume shampoos and conditioners for coloured hair are gentle enough to
be used every day and suitable for all hair types.
Pureology’s Smooth Perfection collection offers comprehensive control and manageability for
frizzy, colour-treated hair. Smooth Perfection shampoos and conditioners gently cleanse hair to
remove excess oil, dirt, and impurities and leave you with super sleek, smooth, and ultra-shiny
locks without sacrificing colour. Infused with xylose sugar and vitamin E oil, Smooth Perfection
products also come with the added benefit of protecting your hair from any damage, dryness, or
colour distortion from heat styling.
A toning hair care system that neutralizes off-tones and strengthens damaged and lightened
colour-treated hair, the Strength Cure Blonde collection features rich and luxurious purple
shampoo and conditioners for blonde and colour-treated hair. Working to correct and restore
colour while softening and nourishing, Strength Cure Blonde products are formulated with a
strengthening Keravis complex, antioxidant astaxanthin, and purple orchid infused with an
aromatherapeutic blend of pear, rose, and sandalwood.