The Color Fanatic collection by Pureology is a range of innovative multipurpose hair care
products that offer 21 benefits to prime, protect, and perfect colour-treated hair from root to tip.
Sulphate-free and vegan friendly, Color Fanatic leave-in hair treatments are formulated using
the brand’s patented AntiFade Complex and a signature aromatherapy blend of rose, floral
ginger, and cedarwood, as well as nourishing camelina oil, coconut oil, and olive oil.
Treat your dull, dry locks to Pureology’s best-selling hair care system. Hydrate shampoos,
conditioners, and hair masks are designed to deeply moisturize, soften, and protect dry, colour-
treated hair while leaving it healthy and nourished. Formulated with key ingredients specially
selected for their nourishing and hydrating properties, the thirst-quenching Hydrate collection is
100% vegan friendly, sulphate, and paraben-free and suitable for medium to thick colour-treated
Pureology’s Smooth Perfection collection offers comprehensive control and manageability for
frizzy, colour-treated hair. Smooth Perfection shampoos and conditioners gently cleanse hair to
remove excess oil, dirt, and impurities and leave you with super sleek, smooth, and ultra-shiny
locks without sacrificing colour. Infused with xylose sugar and vitamin E oil, Smooth Perfection
products also come with the added benefit of protecting your hair from any damage, dryness, or
colour distortion from heat styling.
A toning hair care system that neutralizes off-tones and strengthens damaged and lightened
colour-treated hair, the Strength Cure Blonde collection features rich and luxurious purple
shampoo and conditioners for blonde and colour-treated hair. Working to correct and restore
colour while softening and nourishing, Strength Cure Blonde products are formulated with a
strengthening Keravis complex, antioxidant astaxanthin, and purple orchid infused with an
aromatherapeutic blend of pear, rose, and sandalwood.
Gentle, yet powerful, Pureology’s Strength Cure system is designed to fortify and repair damaged, colour-treated hair. Like a protein shake for your hair, Pureology Strength Cure products fortify and repair breakages, as well as prevent further damage from the very first use. Sulfate-free and formulated using 100% vegan ingredients, Strength Cure shampoos, conditioners, treatments, and styling products for damaged hair visibly strengthen and soften hair while protecting against colour fade.SHOP NOW