It's A 10

A bottle of hair mask and a jar of hairspray.


Soft, bouncy hair has never been easier! Formulated to breathe life back into damaged, dull hair, It’s a 10’s Miracle range of haircare repairs, smooths, and eliminates frizz while restoring shine and enhancing your hair’s natural body. Packed with natural ingredients like sunflower seed, green tea leaf extracts, and silk amino acids, Miracle haircare products bring out natural luster and shine in all hair types.

A bottle of blue shampoo on a white background.


Take the guesswork out of finding the perfect haircare regime with It’s a 10’s range of daily Moisture shampoos and haircare products. Designed to look after even the most delicate of hair, the formulations used in Moisture haircare products have been developed to effectively and intensely moisturise and cleanse without damage, leaving you with the healthier, naturally shiner hair full of bounce and body you deserve.