Unleash your creativity with W7, the London-born beauty brand inspiring everyone to experiment and express their unique style. Proudly cruelty-free, W7 delivers high-quality, on-trend makeup at affordable prices, making beauty accessible for all. Whether you’re a beginner, a trendsetter, or a seasoned makeup pro, W7 invites you to play, explore, and ask: Who Will You Be Today?
Bath & Body
W7 Bath & Body keeps self‑care straightforward. Each formula pairs rich moisture with clean, uplifting scents that linger just long enough to feel fresh but never overpower. Shea butter, vitamin E, and botanical extracts work together to soften, smooth, and strengthen the skin from shoulders to fingertips. Light textures absorb fast, eliminating wait time before dressing. Sized for everyday use or quick travel, W7’s Bath & Body collection is a simple, effective, and mood boosting upgrade to any routine.
SHOP NOW
Beauty Tools
Upgrade your beauty routine with W7 Beauty Tools—a vibrant collection of must-haves for makeup, hair, and skincare prep. From crease-free clips to plush headbands and effortless razors, these essentials make it easy to style, shape, and perfect your look. Designed for convenience and comfort, W7 Beauty Tools help you achieve salon-worthy results at home, so every step feels effortless and fun.
SHOP NOW
Blusher
The W7 Blusher range brings together radiant tones, effortless textures, and wearable finishes for cheeks that glow with just the right touch of color. From soft mattes to subtle shimmers, this collection is designed to suit a wide variety of skin tones while delivering smooth, blendable pigment that builds beautifully. With both classic powders and modern cream formats, each formula is easy to apply and made for all-day wear. Whether you’re after a natural flush or a more sculpted look, this range has the versatility to match your mood and style.
SHOP NOW
Bronzer
Bring warmth, shape, and sunlit dimension to your look with the W7 Bronzer range. This versatile collection features a mix of buildable powders and bold liquids that make it easy to define features and add depth with effortless blending. Whether you’re sculpting or glowing up, each formula is crafted to deliver smooth payoff, skin-friendly wear, and customizable coverage. With radiant shimmers, matte finishes, and skin-conditioning ingredients, this range gives you the freedom to go subtle or statement with just a few strokes.
SHOP NOW
Brushes & Sponges
The W7 Brushes & Sponges range is your toolkit for smooth, seamless application every time. Whether you’re blending, buffing, or sculpting, these tools are crafted to deliver pro-level results without the fuss. Soft bristles and bouncy sponges work with every formula, from powder to cream, giving you control and precision where it counts. With a mix of vibrant styles and practical shapes, this range makes it easy to perfect your look at home or on the go. From full-face finishes to detail work, every brush and sponge is designed to keep your routine simple, effective, and fun.
SHOP NOW
Contour
The W7 Contour range is built for easy definition and everyday sculpting. With smooth, blendable textures and smart, compact formats, this lineup helps you add shape and depth to your features without the need for complicated tools. Each product is designed for quick application, making it simple to highlight what you love and soften what you don’t. Whether you’re going for subtle structure or a more defined finish, the formulas melt into the skin for a natural look that holds up all day. Ideal for all skill levels and perfect for busy routines.
SHOP NOW
Eyebrows
W7’s Eyebrows collection makes brow grooming easy, whether you’re after bold structure or a naturally tidy look. With tools designed to lift, shape, and lock brows in place, W7 Eyebrows gives you control without the crunch. Clear, flexible formulas provide lasting hold while still looking natural, and user-friendly applicators keep shaping simple. From subtle refinement to statement arches, the range offers everything you need to build your ideal brow routine with confidence and ease.
SHOP NOW
Eyeliner
The W7 Eyeliner range delivers smooth, high-impact color with barely any effort. Each pencil is designed to glide across the lash line with ease, giving you bold payoff without tugging or skipping. Whether you’re adding subtle definition or going full glam, W7 Eyeliner’s soft gel textures make it easy to control the look. With shades that shift from classic to playful, W7 gives you the freedom to experiment while keeping things comfortable and precise.
Â
SHOP NOW
Eyeshadows
W7 Eyeshadows offer everything you need to create standout eye looks, from soft neutrals to bold, high-shine finishes. Whether you’re reaching for a swipe-and-go shimmer or layering rich mattes for depth and shape, each formula blends with ease and wears beautifully. With a variety of textures and tones in both liquid and powder formats, W7 Eyeshadows let you dial up the drama or keep it lowkey. Designed for versatility, long wear, and creative freedom, this cutting-edge range puts pro-level payoff right at your fingertips.
SHOP NOW
Face Masks
W7 Face Masks bring targeted care to your skincare routine with formulas that do more than just sit pretty. Each face mask is packed with ingredients chosen to hydrate, brighten, calm, or clarify, depending on what your skin needs that day. Creamy textures, cooling gels, and purifying clays offer a sensory boost while working hard behind the scenes. Whether you’re dealing with tired eyes, dullness, or breakouts, W7 Face Masks help restore balance and glow with minimal fuss. Just smooth on, relax, and let your skin soak in pure bliss.
SHOP NOW
Finishing Sprays
Keep your makeup in place and your skin feeling fresh with setting sprays that work hard behind the scenes. W7 offers ultra-fine mists that control shine, boost hydration, and create a smooth finish that lasts. Each spray delivers a quick burst of comfort while helping your look stay locked from day to night. Lightweight and easy to use, W7 Finishing Sprays are the final step for flawless wear and a polished feel. Just spritz, set, and carry on.
SHOP NOW
Highlighters
Glow your own way with highlighters that bring light exactly where you want it. The W7 Highlighters range is all about creating radiance that feels effortless and looks natural in any light. From soft-focus powders to fluid formulas that melt into the skin, each product is made to enhance, not overpower. Sweep across cheekbones, dab onto eyelids, or mix with your base for a subtle glow or something more striking. However you wear it, the finish is always fresh, luminous, and flattering.
SHOP NOW
Lip Balms
Soft, smooth lips start with the right care. W7 Lip Balms offer a complete lineup for daily hydration, overnight recovery, and everything in between. From glossy finishes to rich masks and gentle scrubs, each lip care product is made to comfort and condition without fuss. Lightweight textures glide on easily, delivering moisture that lasts while adding a touch of shine or tint when you want it. Perfect for prep, pampering, or quick touch-ups, W7 Lip Balms keep lips feeling healthy and looking fresh all day.
SHOP NOW
Lip Gloss
W7 Lip Gloss delivers shine that speaks for itself. Designed to glide on smoothly, each gloss leaves lips looking full, fresh, and ultra-glossy without the mess or stickiness. From subtle sheens to bolder finishes, these lip glosses give you options to dial up your look or keep it simple. Lightweight and comfortable, these glosses hydrate while adding just the right touch of color or clarity. Easy to wear and easy to love, they’re made to be worn solo or layered for extra impact.
SHOP NOW
Lip Liner
Define, shape, and perfect your pout with lip liners that do more than just outline. W7 Lip Liners offer smooth, easy application with pigments that stay put and blend like a dream. Each pencil is designed to give you clean edges, fuller-looking lips, and a base that helps color last longer. Whether used alone or paired with gloss or lipstick, W7 Lip Liners deliver comfort, precision, and polished results every time.
SHOP NOW
Lipstick
W7 Lipsticks are made to suit every mood, from bold and dramatic to soft and effortless. With a mix of finishes and textures, each W7 Lipstick delivers rich color payoff and comfortable wear that lasts. Creamy, hydrating formulas glide on smoothly and stay put, giving lips a polished look with minimal touch-ups. Whether you’re going for all-out glamour or keeping things low-key, there’s a shade and finish to match your style. Easy to apply and even easier to wear, these lipsticks are a staple for any makeup routine.
SHOP NOW
Mascara
Lashes get the spotlight with mascaras that do more than just coat. W7 Mascara lifts, defines, lengthens, and volumizes in just a few strokes. Each product is built to enhance your natural lashes while delivering bold color and long-lasting wear. From everyday definition to high-impact drama, these mascaras stay put and perform through busy days, long nights, and whatever comes in between. Designed for precision and comfort, they bring out your eyes with minimal effort and maximum payoff.
SHOP NOW
Nail Tools
Keep your nails neat, smooth, and well-groomed with tools built for precision and ease of use. The W7 Nail Tools collection includes everything you need to maintain a polished look at home. Each piece is designed for comfort and control, whether you’re trimming, shaping, or cleaning up. Made with quality materials and user-friendly shapes, these tools help create clean lines and a flawless finish without any extra effort. Simple, reliable, and ready for any routine.
SHOP NOW
PALETTES
W7 Palettes bring together curated shades and textures to cover every part of your routine, from complexion to eyes. Packed with blendable pigments and versatile finishes, each palette is designed for maximum creativity and ease of use. Whether you’re sculpting, glowing, or layering color, the collection offers seamless combinations that work for both everyday wear and more elevated looks. Compact and travel-ready, W7 Palettes make it simple to switch up your style or refine your signature face in just a few steps.
SHOP NOW
Powder
W7 Powders are designed to perfect your base with lightweight formulas that set, smooth, and refine. Each powder is finely milled for easy blending and a comfortable feel, helping to blur imperfections, reduce shine, and extend the wear of your makeup. With tones and textures that cater to different skin needs, these powders can brighten, balance, or mattify without caking or drying out the skin. From all-over setting to targeted touch-ups, W7 Powders deliver a polished finish that stays fresh throughout the day.
SHOP NOW
Primer
W7 Primers prep the skin with purpose, giving your makeup a smooth, lasting base while delivering added skin benefits. Each formula is crafted to target specific needs like hydration, radiance, or pore-blurring, so your look stays fresh and flawless from morning to night. Lightweight textures melt into the skin, creating the ideal surface for makeup to grip without feeling heavy or greasy. With added ingredients that care for your skin, W7 Primers do more than extend wear—they set the tone for your entire routine.
SHOP NOW
Primer & Brightener
The W7 Primer & Brightener collection is designed to prep, perfect, and energize your skin and lashes in one simple step. From complexion to eyes, each product enhances performance while delivering a boost of hydration, radiance, or lift where you need it most. These multitasking essentials smooth and refresh, helping you build a flawless base and awaken tired areas with minimal effort. Lightweight, easy to use, and made for real results, the W7 Primer & Brightener range brings out your best before the rest of your makeup even goes on.
SHOP NOW
SKINCARE
W7 Skincare brings effective, no-fuss care to your daily routine with products that cleanse, soften, and refresh from start to finish. Each skincare product is crafted to work gently yet thoroughly, removing makeup, impurities, and buildup while supporting the skin’s natural balance. From nourishing balms to revitalizing cleansers and treatments, everything is made to leave your skin feeling clean, hydrated, and comfortable. With textures that melt, foam, or soothe on contact, W7 Skincare makes caring for your skin feel like a treat, not a chore.
SHOP NOWBEST SELLERS
