Standard Beauty is a South African beauty brand offering accessible, science-led skincare, body care, hair care, lip and eye essentials, fragrance and teen-focused beauty solutions. With targeted ingredients, approachable formulas and a philosophy centred on authenticity, inclusivity and attainable beauty, Standard Beauty makes effective everyday self-care simple, modern and easy to enjoy.
Body
The Body range brings Standard Beauty’s skincare-first approach below the neck with body washes, exfoliating scrubs, moisturisers and targeted treatments. Designed to help cleanse, smooth, hydrate and refresh the skin, the collection includes options for dryness, uneven-looking texture, congestion and everyday body care, making it easy to build a more complete head-to-toe routine.
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Dewii
Dewii is Standard Beauty’s dedicated skincare range for teens and tweens, created to keep young skincare routines gentle, balanced and uncomplicated. With dermatologist-approved formulas for concerns such as early breakouts, oiliness, dryness and sensitivity, the collection includes cleansers, toners, serums and moisturising care designed to support the skin barrier without overwhelming developing skin.
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Eyes
The Eyes range provides targeted care for the delicate eye, lash and brow area. From brightening eye care to peptide-based lash and brow treatments, the collection is designed to support hydration, a fresher-looking eye contour and conditioned, healthier-looking lashes and brows while fitting easily into a daily beauty routine.
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Hair
The Hair range extends Standard Beauty’s ingredient-focused approach to the hair and scalp with targeted treatments for everyday maintenance. Designed to support healthier-looking hair and scalp care, the collection includes formulas focused on scalp comfort, conditioning and stronger, fuller-looking hair while keeping routines practical and easy to use.
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Lips
The Lips range combines colour, shine and conditioning care in comfortable everyday formulas. Featuring lip glazes and stains in wearable shades, the collection helps create a polished lip finish while selected formulas incorporate ingredients such as hyaluronic acid, peptides and conditioning oils to support moisture and softness.
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Lira Perfume
The Lira Perfume range brings fragrance into the Standard Beauty collection with elegant, accessible scents designed for everyday wear. Lira itself combines Japanese yuzu, lemon and blackcurrant with peony, Dutch tulips and white tea before settling into vanilla, musk and driftwood, creating an airy floral fragrance with a soft, refined finish.
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Skin
The Skin range forms the core of Standard Beauty’s facial skincare offering, covering cleansing, toning, hydration, exfoliation, serums, moisturising treatments and daily sun protection. With targeted ingredients including niacinamide, salicylic acid, retinol, hyaluronic acid, ceramides and botanical oils, the collection supports concerns such as dryness, breakouts, uneven-looking tone, texture, visible ageing and skin-barrier care.
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