JOICO Defy Damage Protective Shampoo 300ml

This gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

Featured Benefits:

- improves hair strength & health,
- protecting color vibrancy with 80% less breakage & 5X stronger hair,
- maintaining over 90% of color vibrancy.
- See results from the first use for soft, shiny and healthy hair

How to use:

- Apply to wet hair. Lather, then rinse thoroughly