JOICO Blonde Life Violet Shampoo 300ml

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

Featured Benefits:

- Instantly cool brassy tones and brighten cool blonde hair
- Help maintain healthy-looking hair with brilliant shine
- Nourish and protect fragile blonde hair
- Rich lather gently cleanses hair
- Free of SLS/SLES Sulfates*
- Certified PETA Global Animal Test–Free

How to use:

- Apply to wet hair. Lather.
- Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner.
- Use 2-3 times per week to maintain cool tones.