Brand: W7
W7 Absolutely Prime Lash Primer
R135.00
A lightweight, conditioning lash primer that preps and amplifies your natural lashes for maximum volume, length and lift
Product Description+
A lightweight, conditioning lash primer that preps and amplifies your natural lashes for maximum volume, length and lift. Its soft white formula grips onto mascara for bolder, fuller-looking lashes while nourishing with lash-loving actives.
How to Use+
- Prep Lashes:Ensure lashes are clean, dry and free of old makeup.
- Apply Primer:Sweep the primer brush from root to tip, coating every lash.
- Comb Through:Wiggle wand at the base for lift, then pull through ends for separation.
- Layer Mascara:Wait 10–15 seconds for primer to set, then apply your favorite mascara on top.
- Build as Desired:Add extra coats of mascara for intensified volume and length.
Ingredient Benefits+
Panthenol (Pro-Vitamin B5) – Deeply hydrates and strengthens lash fibers
Peptide Complex – Supports lash resilience and reduces breakage
Glycerin – Attracts moisture to keep lashes soft and flexible
Hydrolyzed Keratin – Fills in and reinforces the hair cuticle for smoother, shinier lashes
Full Ingredients List+
Water (Aqua), Acrylates Copolymer, Glycerin, Panthenol, Hydrolyzed Keratin, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Hydroxyethylcellulose, Polyvinylpyrrolidone, Propylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA.
Features & Benefits+
- Enhanced Volume & Length: Creates a base that builds dramatic lash fullness
- Improved Mascara Adherence: Prevents flaking and smudging for up to 12-hour wear
- Lash Conditioning: Enriched with panthenol and peptides to strengthen and hydrate
- White-to-Black Technology: Turns clear when layered with mascara—no chalky residue
- Lightweight, Flexible Hold: Keeps lashes lifted without stiffness or brittleness
Sustainability+
- Cruelty-Free
- Recyclable packaging
- Vegan-friendly formulations
Strength+
N/A
Product Highlights+
- Lightweight conditioning primer amplifies natural lashes for noticeable volume
- Soft white base enhances mascara grip for fuller lash appearance
- Nourishing formula strengthens and cares for lashes with actives
- Compatible with all mascaras for seamless layering and intense definition
- Preps lashes for extended length and enduring lift
Size+
Size: 15ml
Size Type
Metric
Size System
Standard
Dimensions
12cm × 5cm × 15cm
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