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Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell. This purple shampoo helps cool brassy tones in natural blonde and color-treated hair with a violet-tinted, color-enhancing formula while conditioning ingredients and extracts hydrate hair and intensify shine.
WHAT IT DOES
Banishes brassiness, softens strands and adds shine in natural and color-treated blondes.
HOW IT WORKS
Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair.
ADDED BONUS
Conditioning ingredients and extracts hydrate hair and intensify shine.
